Best Apple Watch Black Friday Deals 2025

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If you’re eyeing an Apple Watch this year, Black Friday now is the moment. What matters most: getting the right model for your needs (battery life, durability, cellular), checking US compatibility (carriers/sizes), and matching features to how you actually use your iPhone.

How I researched

I compared early-November 2025 deal roundups and hands-on reviews, prioritized battery life, durability (titanium vs. aluminum), health/safety features, and cellular fitment, checked Apple’s official spec pages for sizes and compatibility, and noted which models are actually hitting record-low pricing already. I weighed day-to-day performance, sports features, ownership costs (bands/chargers), and platform fit (iPhone only).

Top picks

Apple Watch SE 3 (GPS, 40mm) — Best overall Black Friday value

Apple’s entry model finally adds an Always-On display and the S10 chip; perfect if you want the core Apple Watch experience for less.
Why it wins: It’s the easiest recommendation for first-time buyers and gifts, with speedy performance and the essentials.

Sale

Apple Watch SE 3 [GPS 40mm] Smartwatch with Starlight Aluminum Case with Starlight Sport Band - S/M. Fitness and Sleep Trackers, Heart Rate Monitor, Always-On Display, Water Resistant

HEALTH ESSENTIALS — Temperature sensing enables richer insights in the Vitals app* and retrospective ovulation estimates.* You’ll also get a daily sleep score, sleep apnea notifications,* and be alerted if you have a high or low heart rate or an irregular rhythm.*
GREAT BATTERY LIFE — Enjoy all-day, 18-hour battery life. Then charge up to twice as fast as SE 2* and get up to 8 hours of battery in just 15 minutes.*
ALWAYS-ON DISPLAY — Now you can read the time and see the watch face without raising your wrist to wake the display.

Pros

Always-On display now standard
S10 chip; on-device Siri feels snappy
Swim-proof; crash/fall detection
Comfortable 40mm size for smaller wrists

Cons

No ECG/Blood Oxygen sensors
Battery rated lower than Series/Ultra
Aluminum only; no sapphire glass

Social proof
See rating & reviews on Amazon (use the link above).

Trade-offs / Who should skip
Skip if you need ECG or sapphire glass; consider Series 11 or Ultra 3.

Scores: Performance 4/5 · Battery 3.5/5 · Ease of Use 5/5 · Value 5/5

Apple Watch Ultra 3 (GPS + Cellular, 49mm) — Best for athletes & adventure

Biggest battery, brightest display, and rugged titanium with emergency-ready features.
Why it wins: It’s the sport/outdoor pick with serious durability and endurance.

Sale

Apple Watch Ultra 3 [GPS + Cellular 49mm] Running & Multisport Smartwatch w/Rugged Titanium Case w/Black Ocean Band. Satellite Communications, Advanced Health & Fitness Tracking

RUGGED AND READY TO GO — The ultimate sports and adventure watch is built to last with an extremely tough titanium case and a strong sapphire crystal display. Water resistant 100m — great for swimming, diving, and high-speed water sports.*
BRIGHT, BEAUTIFUL DISPLAY — A large and advanced display that emits more light at wider angles — making it even brighter and easier to read.* You can also use the display as a flashlight.
MULTIDAY BATTERY LIFE — Up to 42 hours of normal use and up to 72 hours in Low Power Mode.* Track a workout with full GPS and heart rate monitoring for up to 20 hours in Low Power Mode.*

Pros

Longest Apple Watch battery life
Very bright display for outdoor use
Titanium and sapphire construction
Wayfinder/Multisport tools, siren

Cons

Bulky for small wrists
Bands cost more than SE/Series
Overkill for casual users

Social proof
See rating & reviews on Amazon.

Trade-offs / Who should skip
If you want a lighter everyday watch, Series 11 is better; if budget is tight, SE 3 wins.

Scores: Performance 5/5 · Battery 5/5 · Ease of Use 4/5 · Value 4/5

Apple Watch Series 11 (GPS, 42mm) — Best for most iPhone users

The mainstream sweet spot: modern features with a slimmer case and strong all-day battery.
Why it wins: Newest features and fast charging in a light, comfortable design.

Apple Watch Series 11 [GPS 42mm] Smartwatch with Space Gray Aluminum Case with Black Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant

HYPERTENSION NOTIFICATIONS — Apple Watch Series 11 can spot signs of chronic high blood pressure and notify you of possible hypertension.*
KNOW YOUR SLEEP SCORE — Sleep score provides an easy way to help track and understand the quality of your sleep, so you can make it more restorative.
EVEN MORE HEALTH INSIGHTS — Take an ECG anytime.* Get notifications for a high and low heart rate, an irregular rhythm,* and possible sleep apnea.* View overnight health metrics with the Vitals app* and take readings of your blood oxygen.*

Pros

All-day battery with fast charge
S10 chip with double-tap gestures
Thinner/lighter than Ultra 3
Huge band/accessory ecosystem

Cons

Aluminum glass vs. Ultra’s sapphire
Fewer adventure safeguards
Cellular is an upsell

Social proof
See rating & reviews on Amazon.

Trade-offs / Who should skip
Outdoor divers/ultra runners should lean Ultra 3; on tight budgets, SE 3 is enough.

Scores: Performance 4.5/5 · Battery 4/5 · Ease of Use 5/5 · Value 4/5

Apple Watch Series 10 (GPS, 46mm) — Best big-screen value pick

Last year’s thin design with big display and core sensors—often the steepest Series-level discount.
Why it wins: If you don’t need this year’s refinements, it’s a smart value.

Apple Watch Series 10 [GPS 46mm case] Smartwatch with Jet Black Aluminum Case with Black Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant

WHY APPLE WATCH SERIES 10 — Bigger display with up to 30 percent more screen area.* A thinner, lighter, and more comfortable design.* Advanced health and fitness features provide invaluable insights.* Safety features connect you to help when you need it.* Faster charging gives you 80 percent battery in about 30 minutes.*
ADVANCED HEALTH INSIGHTS — Take an ECG anytime.* Get notifications if you have high or low heart rate or an irregular heart rhythm.* Understand your menstrual cycle and get retrospective ovulation estimates.* See overnight health metrics like heart rate, respiratory rate, and more with the Vitals app.* Track sleep and get notifications if Apple Watch detects signs of sleep apnea.*
A POWERFUL FITNESS PARTNER — Measure all the ways you move with Activity Rings, which are customizable to match your lifestyle. Get advanced metrics for a range of workouts with the Workout app. Track the intensity of your workouts with training load. Use depth and water temperature sensors for your aquatic adventures. And Apple Watch comes with three months of Apple Fitness+ free.*

Pros

Large, bright display at lower cost
Mature sensors & watchOS support
Great for wrists that prefer 46mm
Wide band compatibility

Cons

A year older; longevity a bit shorter
Battery a step behind Series 11
Some colors/sizes sell out first

Social proof
See rating & reviews on Amazon.

Trade-offs / Who should skip
If you want the latest health features or stronger battery claims, pick Series 11; if you need ruggedness, pick Ultra 3.

Scores: Performance 4/5 · Battery 3.5/5 · Ease of Use 5/5 · Value 4.5/5

Apple Watch Series 11 (GPS + Cellular, 42mm) — Best for phone-free runs & Family Setup

Same Series 11 core, plus LTE for calls/texts without your iPhone.
Why it wins: Cellular is ideal for safety and run tracking; great for Family Setup.

Apple Watch Series 11 [GPS + Cellular 42mm] Smartwatch with Rose Gold Aluminum Case w Light Blush Sport Band - S/M. Sleep Score, Fitness Tracker, Health Monitoring, Always-On Display, Water Resistant

HYPERTENSION NOTIFICATIONS — Apple Watch Series 11 can spot signs of chronic high blood pressure and notify you of possible hypertension.*
KNOW YOUR SLEEP SCORE — Sleep score provides an easy way to help track and understand the quality of your sleep, so you can make it more restorative.
EVEN MORE HEALTH INSIGHTS — Take an ECG anytime.* Get notifications for a high and low heart rate, an irregular rhythm,* and possible sleep apnea.* View overnight health metrics with the Vitals app* and take readings of your blood oxygen.*

Pros

Phone-free calls, streaming, SOS
Good for kids with Family Setup
New S10 + fast charging
Same slim case as the GPS model

Cons

Monthly carrier fee required
Battery life dips on LTE
Must confirm carrier bands

Social proof
See rating & reviews on Amazon.

Trade-offs / Who should skip
If you always have your iPhone, save money with GPS-only Series 11; for rugged outings, Ultra 3 is better.

Scores: Performance 4.5/5 · Battery 4/5 · Ease of Use 5/5 · Value 4/5

Quick compare

SE 3 — Best overall value: Always-On + S10 at the lowest typical price; fewer pro sensors.
Ultra 3 — Best for adventure: Titanium/sapphire, long battery, outdoor tools; bulkier and pricier.
Series 11 (GPS) — Best for most: Latest features, fast charge, light and comfortable; aluminum glass.
Series 10 — Best big-screen value: Prior-gen savings with a big display; a step behind on battery.
Series 11 (Cellular) — Best for phone-free use: LTE freedom and Family Setup; watch your carrier fees.

Buying guide

Battery life: Ultra 3 lasts the longest; Series 11 targets all-day with fast charging. If you sleep-track nightly, plan a daily quick top-up.
Durability: Ultra 3 = titanium + sapphire; Series/SE = aluminum + Ion-X. Choose Ultra 3 for rough, outdoor use.
Health features: ECG/Blood-O₂ are on Series/Ultra; SE 3 skips them. If you want the widest health suite, pick Series 11 or Ultra 3.
Cellular fitment: If you need phone-free workouts or Family Setup for a child, get a Cellular model and confirm your US carrier compatibility first.
Sizes & fit: SE 3 (40/44mm), Series 11 (42/46mm), Ultra 3 (49mm). Smaller wrists often prefer 40/42mm; larger wrists may like 46/49mm.
Deal reality check: Color/band combos go in and out of stock, and “record-low” tags are often color-specific. SE 3 and Ultra 3 are the ones most likely to see standout lows.

FAQs

Q: Which Apple Watch is the best value this Black Friday?
A: SE 3. It adds Always-On and the S10 chip, and it’s the one that typically sees the biggest price drops.

Q: Do I need Cellular?
A: Only if you want phone-free apps/calls or Family Setup for a child. Otherwise GPS-only saves money and battery. Confirm your carrier compatibility before you buy.

Q: Series 11 vs. Series 10—worth the jump?
A: Series 11 improves battery claims, keeps the latest health features, and is thinner/light. If you find Series 10 at a steep markdown, it’s a strong value; otherwise Series 11 is the safer long-term pick.

Q: Are these compatible with all iPhones?
A: Apple Watch requires an iPhone that supports the current watchOS. Check your iPhone model and watchOS version before buying.

As an Amazon Associate, I earn from qualifying purchases.