SHEGLAM Liquid Blush Review: TikTok’s Favourite Cheek Tint Tested on Real Skin

Powder blush can look chalky and fade by lunch, while luxe liquid tints often cost more than your weekly coffee budget. SHEGLAM’s Glow Bloom Liquid Blush claims to deliver vibrant, blend-friendly colour that lasts all day, without the luxury price tag. I wore two shades (“Devoted” rose and “Love Cake” peach) for 14 days through sweaty commutes, Zoom meetings, and a wedding reception to see if the £6 wonder lives up to its 100-million-view reputation.

---

Key Features & Benefit Breakdown

• Serum-gel formula with high pigment – one dot per cheek gives a believable flush; build for bold editorial looks.
• Large doe-foot applicator – swipe directly onto skin or back of hand for brush pick-up—zero mess.
• Quick-blur technology – dries to a soft-focus finish that won’t emphasise pores or fine lines.
• 12-hour wear claim – water-resistant polymers lock colour in place; lasted through a humid 6-hour dance floor in my test.
• Vegan & cruelty-free – Leaping Bunny–certified ingredients, fragrance-free, and suitable for sensitive skin.
• Shade-inclusive range – from baby pink to deep berry; undertones created for every complexion.
• Multi-use – dab on lips as a diffused stain or mix with foundation for a custom tint.

Why Trust This Review

• Two-week wear log: Tested on normal-to-combo skin in 27 °C weather; rated colour payoff, blend ease and transfer.
• Shade comparison: Swatched against Rare Beauty Soft Pinch and NARS Liquid Blush to gauge pigmentation and dry-down.
• Photography check: High-res selfies under natural light and ring-light to inspect texture emphasising (none found).
• Ingredient vetting: List cross-checked with EWG Skin Deep and Paula’s Choice safety notes—no parabens, no synthetic fragrance.

Real-World Social Proof

4.6 ★ average from 9 000+ Amazon shoppers

“Better pigment than my £25 high-end blush—one dot is plenty.”
“Stayed put through a 12-hour nursing shift, no patchiness.”

Pros & Cons

Pros	Cons
High-impact pigment—tiny amount = months of use	Can stain fingertips; use brush or sponge if nails are light-coloured
Soft-focus, natural finish—blurs pores instead of sitting on top	Dries fast; work one cheek at a time
12-hour wear; sweat- and mask-resistant	Glass bottle feels luxe but isn’t travel-light
Vegan, cruelty-free, fragrance-free
Under £10—budget friendly

Common Questions (FAQ)

Q1. Powder or liquid foundation first?
Apply the liquid blush over liquid/cream base, then set with translucent powder if desired.

Q2. Will it suit oily skin?
Yes—the semi-matte dry-down resists shine; blot midday if you’re very oily.

Q3. Does it lift the foundation?
When tapped with a damp sponge or synthetic brush, it blended seamlessly—no lifting noticed.

Q4. How do I choose a shade?
Fair/light skins: try “Love Cake” or “Birthday Suit”. Medium/tan: “Devoted” or “Rose Ritual”. Deep: “Risky Business” berry pops beautifully.

Q5. Is it safe for acne-prone skin?
The formula is non-comedogenic and fragrance-free; patch-test first if extremely sensitive.

Alternatives & Competitors

Product	Edge	Why SHEGLAM Wins
Rare Beauty Soft Pinch	Airy mousse texture	4× the price; can be too pigmented for beginners
Maybelline Cheek Heat	Widely available	4× the price; it can be too pigmented for beginners
e.l.f. Putty Blush	Cream-to-powder pan	Requires brush; not as dewy or portable

SHEGLAM strikes the sweet spot—blendable like Rare Beauty, longer-wearing than drugstore creams and far cheaper than prestige liquids.

Verdict

If you’re chasing that effortless, dewy flush without dropping high-end cash, SHEGLAM Glow Bloom Liquid Blush is the viral favourite that actually delivers. One bottle gave me buildable, pore-blurring colour that survived summer heat, wedding tears and video calls—and washed off clean with micellar water. For makeup beginners and pros alike, it’s a budget gem ready for daily rotation.

Prices change frequently; click through to see today’s deal on Amazon.

As an Amazon Associate, I earn from qualifying purchases.